Services > Digital marketing
Unfortunately the "if you build it, they will come" philosophy doesn't apply to websites. No matter how great they are. Once your website is live, you need to work hard to attract and convert leads. And that's where I can help.
For your business to be successful, you need a visible digital presence. But there's no need to drain your internal resources trying to run a digital campaign yourself. Let me and my network do the hard work for you and reap the rewards. Read on to find out how.
I can help you develop a digital strategy that lays out how your company can best utilise digital channels (website, mobile, email, social media, etc.) in order to reach your business goals. Done right, your strategy will help build trust in your brand, entice visitors to your website, keep them engaged and ultimately convert them into customers.
Search engine optimisation
On average, 51% of traffic to websites comes from search engines. So it's important to make sure your website performs well in searches for keywords relevant to your business. I can help you do this through a combination of link building, on-site optimisation and content creation.
Paid search (PPC)
It can take time for your website to start ranking well for your chosen keywords. In the meantime, I can help you set up a paid search advertising campaign to start promoting your business to your target audience.
Over 85% of Australians have a social media account - as do most businesses. So it pays to engage and connect with current and prospective customers here. I can help you develop your organic social presence with regular updates, as well as create, run and report on paid social media ad campaigns.
Emails are an amazing marketing tool that help you convert existing leads - as well as engage and retain existing customers. And I can help you with all aspects of your email marketing: from setting up your email marketing platform, creating a branded email template, setting up automated email campaigns, creating newsletters and writing engaging content that encourages people to open them.
Content marketing is a long-term strategy building a relationship with your target market by publishing engaging and relevant content regularly. I can help you:
- Develop a content strategy that works hard to help you reach your business goals
- Develop content ideas (blogs, social media posts, newsletters, videos, infographics)
- With content mapping based on your customer journey
- Create content publishing calendars
- Create fresh and engaging content