Seed Yoga + Wellness
Copywriting + photography + Web design + Digital Marketing
A relaxed and innovative yoga studio in leafy Laburnum Village, Blackburn.
Seed Yoga is a membership-based yoga studio in Blackburn that opened in March 2017. The studio distinguishes itself from other yoga studios in the area by its smaller class sizes and its nurturing environment.
The business had already developed a logo and branding, but required professional photographs of the new studio, as well as a new website and branded email template. These items had to be delivered in a two-month timeframe in time for the launch of the new business.
- Produce a suite of professional photographs of the new studio
- Develop an image-rich, minimalistic and calm website to match the new branding
- Encourage visitors to sign-up to classes or become members
- Develop an event section that advertises upcoming yoga workshops
- Integrate website with TULA - a yoga studio timetable and booking system
- Email marketing database and email template development
We kicked off the project working jointly on keyword research and content development and photography of the studio. Once the website content was ready, we built a Squarespace website that complemented the existing branding. The website features full-width images, a simple content structure and a carefully planned customer journey that works hard to encourage visitors to become a member.
A simple events database was created and the website was integrated with TULA, allowing users to view the studio's timetable and make bookings through the website. Before going live the website was linked to Seed's various social media accounts and their Instagram feed was embedded into the homepage.
As a final step, we set Seed Yoga + Wellness up with a MailChimp database, linked this up to newsletter sign-up forms on the website and build a branded email template for future marketing campaigns.
Photography, copywriting, website design and development, custom code, email template development