Seed Yoga + Wellness

Copywriting + photography + Web design + Digital Marketing

 

A relaxed and innovative yoga studio in leafy Laburnum Village, Blackburn.

 

ABOUT

Seed Yoga is a membership-based yoga studio in Blackburn that opened in March 2017. The studio distinguishes itself from other yoga studios in the area by its smaller class sizes and its nurturing environment.
 

THE PROJECT

The business had already developed a logo and branding, but required professional photographs of the new studio, as well as a new website and branded email template. These items had to be delivered in a two-month timeframe in time for the launch of the new business.

OBJECTIVES

  • Produce a suite of professional photographs of the new studio
  • Develop an image-rich, minimalistic and calm website to match the new branding
  • Encourage visitors to sign-up to classes or become members
  • Develop an event section that advertises upcoming yoga workshops
  • Integrate website with TULA - a yoga studio timetable and booking system
  • Email marketing database and email template development
 

Solution

We kicked off the project working jointly on keyword research and content development and photography of the studio. Once the website content was ready, we built a Squarespace website that complemented the existing branding. The website features full-width images, a simple content structure and a carefully planned customer journey that works hard to encourage visitors to become a member. 

A simple events database was created and the website was integrated with TULA, allowing users to view the studio's timetable and make bookings through the website. Before going live the website was linked to Seed's various social media accounts and their Instagram feed was embedded into the homepage.

As a final step, we set Seed Yoga + Wellness up with a MailChimp database, linked this up to newsletter sign-up forms on the website and build a branded email template for future marketing campaigns.

Services

Photography, copywriting, website design and development, custom code, email template development

 
As a new business we needed a website that was beautiful, functional and which integrated with our booking and payment system. Enter Laura. She built us a beautiful website which perfectly matched our brief and our budget. She is great to work with; responsive, professional and creative. She held our hand through the development process and later trained us in how to update the content ourselves. She is a key reason our business thrived from the day we opened our doors. We cannot recommend her highly enough. Thank you Laura!
— Lisa Allwell, Seed Yoga + Wellness
 
 

Like what I did for Seed Yoga + Wellness? Then get in touch to see what I can create for you.