Copywriting + photography + Web design + Custom codE

www.symbolix.com.au

ABOUT

Symbolix are a small and passionate team of analysts and data scientists who provide business analytics, statistical consulting and training and coaching services to government and private industry. 

THE PROJECT

Their website had been neglected for some time and the team wanted a professional and easy-to-navigate online presence that would establish them as experts in their field and set them apart from other data-science start-ups.

OBJECTIVES

• Overhauling the site with a new, modern look and feel
• Highlighting their capabilities succinctly
• Embedding a number of scripts and widgets that they have created onto the site
• Setting up an email marketing database and use the website to build their email list
• Optimising the content on the site for search

Solution

Working together, we developed a fresh new colour scheme that complemented the existing logo. I then developed the visual identity of the new website, which involved creating a set of images that represented their brand, customised icons to showcase their services and professional photography of their staff.

After refining and optimising the content on the site for the keywords they were targeting, I built a fresh and modern website featuring subtle animated backgrounds, clear navigation, an animated online counter and a case study section. A blog with custom filters and a newsletter sign-up field (connected to a new MailChimp account) completed the build.
 

Services

Copywriting, photography, web design and development, custom coding