Watch Them Grow

Copywriting + Website design


Your family, your moments, your miracles.



Based in Melbourne, Watch Them Grow Photography specialises in on-location photography of families, newborns, babies and Children. Owner Jenn Bullen approaches her subjects with a relaxed approach and an emphasis on creating genuine emotional connections.

The project

Jenn already had a website built in Squarespace, but was wanting to give the site a fresh look with a focus on showcasing her various photography services.



  • Modern website with focus on images
  • Clear layout of various photography services offered
  • Encourage visitors to explore website
  • Grow the mailing list


As a first step, I looked at her portfolio and decided to separate her images into two sections - lifestyle and fine art - to better distinguish her styles to prospective clients.

I then moved her website into a newer, more flexible Squarespace template and updated the design to feature plenty of full-width images to show off her amazing photographs. Her most recent blog posts were showcased on the homepage to encourage prospective clients to browse through past photo sessions. And a customised blog filter was installed on her blog to make it easier for users to view only the posts that related to their preferred session type. 

Finally, I set the business up with a MailChimp account and included a prominent sign-up banner in the footer of the website to help grow Jenn's mailing list. 


Copywriting, website design and development, MailChimp integration, custom coding


Like what I did for Watch Them Grow? Then get in touch to see what I can create for you.

Web designLaura Coutts