A proven content framework

The StoryBrand Framework is a popular messaging tool designed to improve your business' marketing strategy by clarifying your message.

Tips on how to write online

A great overview on how to write for the web, with 19 actionable tips and a handy downloadable infographic.

AI content generator

ChatGPT is a versatile content generator best suited to non-marketing content. It’s simple, powerful and has a free plan (though you’ll need a subscription to use the latest language model). It’s a great tool to get past writers block.

AI content generator

If your role mainly involves writing marketing copy, Jasper AI is for you. It’s a full-fledged content creation partner that can produce both written and visual content. But you’ll need to sign up to a monthly subscription.

Online survey software

SurveyMonkey is an online survey software that helps you to create and run professional online surveys. It’s easy to integrate with your site and is a great tool to help you understand your audience.

Simple SEO platform

Mangools is a set of easy-to-use search engine optimization (SEO) tools. Key features include keyword research, competitor analysis, SERP analysis, rank tracking, backlink analysis and a Chrome/Firefox browser extension.

Designer Squarespace templates

Ghost Marketplace is the very first Squarespace template marketplace. If you’re looking for something a bit different but are on a budget, this is a great place to start.

Find icons for everything.

Need an icon for a presentation, infographic, or social media post but not the time to hire a designer or design it yourself? The Noun Project has your back. Find an individual icon or collections of icons — for free!

Free fonts and font pairings

A typography tool featuring hundreds of free Google Font pairings for your brand or website. Also features a showcase of fonts in use to further inspire you.

Colour scheme generator

Coolers is an easy-to-use colour palette generator. Browse through thousands of schemes, or create your own. It even generates schemes from image uploads.

Free stock images

Sometimes budget doesn’t stretch to a photo shoot. Unsplash offers a huge collection of high-quality images that you can use on your website.

Premium stock images and video

Want to stay away from free resources and get something that not many people have? Stocksy is my go-to for amazing images and videos.

Authentic stock images and video

A library of stock images and video you won’t find anywhere else. Available only on a monthly subscription, this is best for businesses who regularly need images.

AI image creation platform

MidJourney is a text-to-image AI. It’s really good. Amazingly good. One quirk - it’s run through a bot in the chat app, Discord. Free to try, subscriptions start at $10 USD per month.

Free image compressor

Keep your site load speeds down by running them through this lossless image compressor. It’s super easy to use.

Free page speed checker

This can return false negatives for Squarespace (it’s for developers who code their sites). So don’t be too alarmed by the results. Use GTmetrix instead.

Free page speed checker

I prefer this over PageSpeed Insights because it gives lots of actionable information about speed bottlenecks and plays well with Squarespace.

Check text/background contrast

This is primarily a tool for checking foreground &and background colour combinations to determine if they provide good colour visibility.

Text-to-speech generator

This is a text-to-speech platform that lets you add narration to your written content. It helps improve accessibility for those who are hard of hearing. Simply select your favourite AI voice (or generate your own audio). Or connect to your website to automate the process.

Embedded chat widget

Real-time and asynchronous chats. Ticketing system working in tandem with a chat. Engage customers with interactive messages

Social proof integration

This simple but clever integration shows users how other visitors are interacting with your site: whether they’ve bought something and when.

Lead magnet generator

Designrr is a content repurposing tool that automatically converts blog posts into e-books to use as lead magnets. Clever, isn’t it! Simply import a URL, choose a template, then apply edits. It’s a great way to extract value from your efforts.

Web analytics service

Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors. Best of all, its free.

Health check for your website

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.