Website Strategy

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UX

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Content Strategy

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Information Architecture

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Website Strategy – UX – Content Strategy – Information Architecture –

↳ THE PROBLEM

Most websites don’t fail because of technology. Or design.

They fail because the structure is confusing, the content is messy, and no one has stepped back to ask how the whole thing should work.

 

↳ HOW I HELP

Whether you need a diagnosis, a plan, someone to oversee a build, or an ongoing strategic partner, I start the same way every time.

With your users. With the questions that haven't been asked. With the thinking that should have happened before anything was built.

 

↳ SERVICES

Complex websites, made simple. Wherever you are in the process, there's a clear next step.

 

01

Website Diagnosis

Complex websites, made simple. Wherever you are in the process, there's a clear next step.

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02

Website Blueprint

You know what's wrong. Now you need a detailed plan to fix it; concrete enough to hand to any team and act on immediately.

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03

Website Delivery

Getting it built. Strategic oversight, managed delivery, or direct build. Scoped to what you actually need.

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03

Website Delivery

Getting it built. Strategic oversight, managed delivery, or direct build. Scoped to what you actually need.

→

04

Ongoing Web Strategy

Senior web and content thinking on a regular basis for organisations whose websites never stop evolving.

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  • 1. Website Diagnosis

    Something's not working. You're not sure what. Before you spend money on a redesign, find out what's actually broken, and what to do about it.

    Find out more →

  • 2. Website Blueprint

    You know what's wrong. Now you need a detailed plan to fix it; concrete enough to hand to any team and act on immediately.

    Find out more →

  • 3. Website Delivery

    Getting it built. Strategic oversight, managed delivery, or direct build. Scoped to what you actually need.

    Find out more →

  • 4. Ongoing Web Strategy

    Senior web and content thinking on a regular basis for organisations whose websites never stop evolving.

    Find out more →

Also working with smaller businesses

Working with smaller businesses and founder-led organisations remains a key part of what I do. If you need a clean, well-built website without a full strategy engagement, the Builds & Support service is designed for you

See options →
See options →
 

selected work

A cross-section of projects: from national peak bodies to Pacific infrastructure engineering.

See all work
See all work

  • Angela Sdrinis Legal

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  • Coalition of Peaks

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  • Marine & Civil Maintenance

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  • Northern Territory Indigenous Business Network

    More —

  • Self Determination Fund

    More —

  • Polaris Lawyers

    More —

about laura

15+ years working across content, UX and websites. A UX Diploma. A track record of complex, high-stakes work for organisations ranging from small businesses to national peak bodies.

Currently available for senior UX, digital strategy and web content roles, as well as embedded contracts and project-based strategy work.

Get to know me
Get to know me

Website Strategy

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UX

–

Content Strategy

–

Information Architecture

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Website Strategy – UX – Content Strategy – Information Architecture –

  • “Laura is a bit of a unicorn in the web development space - a rare combination of technical expertise and creative intuition. I recommend her to everyone and hope the have more reasons to work with her again. I truly think she is the best in the business for small business.”

    – Nicole and Dane, Bluey House

  • “Laura has a talent of picking up on the essence of her client's business and translating this into a visual creation. My website has provided me with an outstanding platform to publish my offerings on the internet.”

    – Barbara, Yoga with Harp

  • “As a new business we needed a website that was beautiful, functional and which integrated with our booking and payment system…She built us a beautiful website which perfectly matched our brief and our budget and is a key reason our business thrived from the day we opened our doors.”

    – Lisa Allwell, Seed Yoga + Wellness

  • “Thank you for creating such a clean and easy-to-look after website for my new business! You made the process so simple and guided me through the myriad of decisions and choices to come up with a solution that works for my business and me.”

    – Patricia, Continuity Matters

  • “I felt overwhelmed by the prospect of developing my own web page but Laura was able to turn my ideas into a professional, user-friendly website that generated business immediately. Let Laura steer you from aspirations to a website you’ll be proud to own and grow business from.”

    – Ginny, Mumability

Have a website that has become unclear, overgrown or hard to manage? Let me help work out what needs to change.

get in touch
get in touch