Website strategy, UX and content
structure for organisations with
messy, underperforming websites.
I help you work out what's broken, why it's broken, and what to fix first.
the problem
Most websites don’t fail because of technology. Or design.
They fail because the structure is confusing, the content is messy, and no one has stepped back to ask how the whole thing should work.
That's the kind of problem I solve.
what I do
Some websites need to be built from scratch. Others have been lived in for years and nobody quite knows why they stopped working.
Either way, I start the same way: ask better questions than most people think to ask, untangle what's actually going on, and create something people can navigate without a tour guide.
I help organisations:
Work out what is and isn't working
Clarify what the website is actually supposed to do
Review structure, content and design — and diagnose what's getting in the way
Improve information architecture, page structure and user journeys
Create a practical roadmap for change
Review implementation by internal teams or external suppliers
Sometimes I also support implementation, where a clean, well-scoped build is needed. But the work always starts with strategy, not templates.
what I do
Some websites need to be built from scratch. Others have been lived in for years and nobody quite knows why they stopped working.
Either way, I start the same way: ask better questions than most people think to ask, untangle what's actually going on, and build something people can navigate without a tour guide.
I work with organisations on:
Website strategy — what the site needs to do, for whom, and in what order
UX and content structure — making complex information simple to navigate
Audits and reviews — diagnosing what's broken before recommending what to change
Website design and build — when the thinking is done and it's time to make the thing
100 Days of Brave
A bold and colourful site to support a book launch
Digital Writing Lab
An online learning hub that helps develop digital literacy.
portfolio
Want to see more of my work? Just click the button below. Otherwise, scroll on to see how I can help you.
services
With a focus on making complex simple, I typically help organisations with
about me
Hi, I’m Laura. A certified Squarespace Expert, I’ve been weaving Squarespace magic since 2014 and currently have over 180 websites under my belt.
