Website Diagnosis
Find out what's broken and why.
↳ THE SITUATION
You know something’s wrong. Internally, no one agrees on what.
Your website isn't doing its job. Traffic is flat. Enquiries are low. New people land on it and leave. Internally, everyone has a different theory — the design, the copy, the structure, the platform.
Meanwhile you're staring down the barrel of a five-figure redesign and not entirely sure it will fix anything.
Before you spend that money, find out what's actually broken.
This is not a redesign.
It is a structured diagnosis of what’s actually broken, before any rebuild decisions are made.
↳ WHAT THIS IS
A structured, paid engagement — not a free discovery call.
Your team gets interviewed. Your competitors get researched. Your website gets reviewed from the outside in — the way your users actually experience it, not the way you describe it internally.
Here's what that typically uncovers. Most organisations are good at explaining what they do. They're much less good at articulating the problem they solve for the people who need them. The content is organised around internal structure rather than user needs. The navigation reflects how the organisation thinks, not how visitors search. Pages that made sense when they were written have accumulated without anyone checking whether they still work together.
That gap — between how you see yourself and how your users experience you — is usually where the real problem lives. The Diagnosis finds it, names it, and produces a clear roadmap for what to do next.
If you already know what's wrong and need a detailed plan to fix it, go straight to the Website Blueprint.
↳ WHAT GETS LOOKED AT
Five areas. All the places websites typically fall down.
User research and competitor analysis. Content audit — what exists, what's working, what's duplicated, what's missing. UX review across navigation, page structure and user journeys. Platform assessment — whether the current setup is fit for purpose or whether migration makes sense. Analytics and search data — where users are dropping off and what they're actually looking for. Design and accessibility review — what's not working visually and where the site is harder to use than it needs to be.
Stakeholder workshops are part of the process where there are competing internal views about what the site should do. Getting that alignment early saves significant time later.
↳ WHAT GETS DELIVERED?
A diagnosis, a roadmap, and a clear path forward.
A clear diagnosis of what’s not working and why
A prioritised roadmap of what to fix first
Direction on whether a rebuild is needed — and what kind
Optional content briefs for key pages
If there's no in-house team to hand this to, the output includes clear guidance on what kind of help is needed next and what good looks like — so the right people can be found and briefed properly.
↳ WHO THIS IS FOR
Organisations at any stage of the problem.
Your website feels messy, outdated or hard to navigate
Your internal teams know something is off, but can't agree on what
You're considering a redesign and want to make better decisions before committing
You have a team ready to implement but a strategic direction is missing
You don't have a team yet and aren't sure what you actually need