Ongoing Web Strategy
Regular, senior web and content thinking, without a full-time hire.
↳ THE SITUATION
Your website keeps growing. Your strategy shouldn't have to keep up on its own.
Most organisations reach a point where the website is no longer a one-off project. New pages get added. Content drifts. Platform decisions need to be made. Campaigns need a home. And somewhere along the way, nobody is thinking about whether the whole thing still makes sense.
Ongoing Web Strategy is regular, senior access to someone who is.
↳ WHAT THIS IS
Not a project. Not a retainer for minor fixes. A genuine strategic partnership.
An ongoing working relationship for organisations that need consistent strategic thinking about their website — without the cost or commitment of a full-time hire.
↳ WHAT IT LOOKS LIKE
Different for every client. Consistent in what it delivers.
A monthly session to review what's changed, what's coming, and what decisions need to be made before they become problems. Input on new pages or campaigns before the briefs go to the agency. A second opinion on structural decisions that feel uncertain. Someone to call when the content team wants to add a sixth service to the navigation and you're not sure that's a good idea.
For some clients it's lighter — a quarterly check-in and priority access when something urgent comes up. For others it's more involved — ongoing content direction, regular UX review, platform guidance as the organisation grows.
The engagement is structured as a monthly retainer, with scope agreed at the start and adjusted as needed.
This is not for minor updates or ongoing design work.
It is for organisations making regular structural or content decisions.
↳ WHO IT’S FOR
Organisations whose websites never stop evolving.
You have a growing website and no dedicated digital strategist
Your team regularly adds new content or campaigns and you want them to stay coherent
You've come through a Diagnosis, Blueprint or Delivery engagement and want to maintain that quality over time
You need senior web thinking without the overhead of a permanent hire
