Marine & Civil Maintenance
Infrastructure rehabilitation, Pacific-wide
The challenge
Marine & Civil Maintenance is an industry leader in the repair and rehabilitation of complex infrastructure assets: bridges, wharves, power stations, marine structures, operating across Australia and the Pacific. Their projects include the Bolte Bridge condition assessment, wharves in Thursday Island and Fiji, and the Loy Yang B Power Station.
The existing site had three problems. It was built on a platform the MCM team couldn't update themselves — a significant issue for an engineering company that needed to add projects and keep content current without relying on a web developer for every change. The content structure hadn't been properly thought through. And a growing library of project work was sitting in an undifferentiated list, disconnected from the service and capability pages where it would have done the most work.
The brief had two audiences with different needs. Procurement teams needed to understand what MCM does without a background in electrochemical protection systems. Engineers and technical specialists needed depth and credibility. The same content had to serve both, at different levels of detail.
My role
Website strategy
Information architecture
Content structure
UX and design
Website design and build
Ongoing strategic involvement and development post-launch
What changed
Project case studies were structured with categories that feed directly into service and capability pages: a project in marine construction surfaces on the Marine Construction service page, a bridge condition assessment appears on the relevant expertise page. The work and the services reinforce each other rather than sitting in separate silos.
Calls to action were standardised across every page, all driving toward the contact page. The project library became sortable by sector and type. The GreenTech sustainability program was given its own clear home in the navigation. The Pacific geographic reach was made explicit as a differentiator throughout.
The outcome
A site the engineering team can maintain themselves, structured so procurement teams and technical specialists each find what they need.
Since launch the relationship has continued to grow: hidden council partnership pages now serve specific local government clients with tailored content and their own navigation structure, and a client communication portal built for the City of Sydney gives their team direct visibility into active maintenance jobs.