web design · web development · copywriting · ai image generation
Polaris Lawyers
WordPress migration for a personal injury law firm.
Polaris Lawyers engaged me to modernise their website and strengthen its client focus.
The project included a comprehensive site architecture review, consolidation of pages to streamline navigation, and a full content rewrite to improve clarity and drive action.
The project involved migrating their WordPress blog across to Squarespace, and creating a suite of AI-generated images featuring Australian landscapes and the Polaris (North) star to enhance the firm's visual identity.
Key enhancements included embedding the Josef Legal help bot across key pages, integrating SEOSpace for improved search performance, and leveraging SquareKicker and a range of plugins for advanced design features.
How I helped
Squarespace website design and build
Migration of WordPress blog to Squarespace
Site architecture review and consolidation
Full content rewrite
AI image generation
SEOSpace and SquareKicker integration
Website testing and training
